Shanti Massage Center approached us with the purpose of building a strong and coherent brand identity that would reflect their holistic approach to wellness and relaxation. Key objectives included creating a corporate image that conveyed serenity, confidence and professionalism, as well as establishing a digital presence that would facilitate interaction with clients and enhance visibility in the wellness market. In addition, it sought to develop physical and digital materials that would optimise the customer experience and strengthen the brand's presence in the local market, including effective optimisation on Google My Business to increase visibility in local searches.
To achieve these goals, we began with branding, designing a logo that encapsulated the essence of Shanti Massage Center, combining visual elements that evoked tranquility and balance. This logo was integrated into various brand elements, including business cards, promotional posters and other physical materials, ensuring a professional and consistent image in every interaction with clients.
We then developed a modern and functional website, optimised to offer a smooth user experience and good search engine positioning. The website was designed to reflect the relaxing atmosphere of the centre, allowing users to navigate easily and book services intuitively. We also set up customised corporate emails to ensure efficient and professional communication with clients. Additionally, we optimised the Google My Business profile to ensure a prominent presence in local searches and on Google Maps.
Simultaneously, we created and optimised the centre's social media channels, generating engaging and relevant content to attract the target audience and foster a community around the brand. In addition, we designed physical signage for the centre, including brochures and banners, which reinforced the brand's visual identity in its local environment.
The result of this project was the consolidation of Shanti Massage Center as a reliable and recognised brand in its sector. The new visual identity not only strengthened the perception of the company, but also increased its visibility both physically and digitally. The website and social media generated new opportunities for interaction with potential customers, while promotional materials enhanced the presentation and credibility of the brand. In addition, Google My Business optimisation significantly increased local visibility, making it easier for more customers to find and choose Shanti Massage Center for their wellness and relaxation needs.
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